Are you afraid of Google?
Think about it: a seemingly mega corporation that, aside from ruling the web, has its hands in a myriad of tech — Android operating systems for mobile phones and tablets, Google Glass and self-driving cars, to name a few. Google may even be watching you, and your data.
But, is Google evil? Nah. Intimidating? Possibly.
Case in point: Google provides some pretty cool web tools for the total cost of zero, one of them being Google Analytics. When it comes to gauging your website’s SEO ranking or usability, or even the effectiveness of your marketing campaigns, a better free tool is hard to find. And with the new Google Studio, you can now generate beautiful reports.
However, Google Analytics includes so many different metrics for different objectives that it can seem overwhelming. When looking at the Google Analytics dashboard, the sheer amount of options presented becomes a deterrent. Thus, many business owners never try to utilize this powerful and effective tool.
But, there is a method to this madness. First, stop trying to figure out the program as a whole, and instead focus on only one objective at a time. Then, you can actually build your own custom dashboard incorporating only those metrics. You can even have multiple dashboards for different purposes!
Among the reasons for using Google Analytics, it seems logical that the most important one would be determining the effectiveness of your website — is it useful and accessible? As a launch point to find out, below are the five most important website metrics to monitor, analyze and act on.
Of course, before you can set them up, you need to set up your account. To make it easy, Google provides detailed instructions.
1) Active Users. This is the amount of people who visited your site during a specific time period. There are two types, unique (new) visitors (to the time period) and returning visitors. Although having many unique visitors is good, it’s more important to have a large amount of returning visitors (this can also be unique visitors in a different time period). This shows that people are finding your site useful, which will ultimately lead to new customers.
There’s no point in marketing your website if it doesn’t work for your visitors. These five metrics will help you hone your website to a sharp edge of performance.
Although Google Analytics can be daunting, it need not be. By starting with one objective, you’re effectively taking one step at a time. And in time, you will reach the top.
If you still feel unsure how to use Google Analytics effectively for your business, feel free to reach out and schedule a one hour consultation. If you do, mention this article and the first fifteen minutes is on us!