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The PitGirls are a Maine organization who provide promotional support to various events and functions in northern New England. There had been requests for a calendar for sometime before the owner decided it would be good PR for his company and models. We opted to create a calendar with a classy feel to it in the vein of Playboy (without going THAT far). The response proved our approach worked very well. The Facebook ad was of course created with the same look and feel, again featuring the PitGirls in a sexy but modest way.