Now that you have a well-designed website, you need a way to attract visitors to it – your site is not going to do it on its own. This is where an FYWN Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaign comes in.
SEO will generate higher visibility of a website or a web page in a web search engine’s unpaid results by utilizing relevant keywords and phrases. These results are usually referred to as “organic”. The right SEO strategy will put you on page one of the major search engines, exactly where you need to be to get noticed. If done well, SEO can drive a good volume of traffic to your website, where users will take the action to generate leads or revenue – or both.